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Study debunks Coca Cola's CSR claims in India

Ground water level drops since Coca Cola started its operation in Kaladera

 

Last updated Wednesday July 06, 2016

Coca Cola, India, Corporate Social Responsibility, CSR, Ground Water Mining  
 
Coca-Cola’s bottling plant in Kala Dera of Rajasthan of India, has been the target of a community-led campaign for several years now. The community, which includes large numbers of farmers, blames Coca-Cola for causing severe water shortages in the area by over exploiting ground water.  

HNF Correspondent

 
 

A recent study on impacts of Coca Cola bottling plant on local hydrology and livelihood of common people in and around Kala Dera of Rajasthan found that all CSR claims made by the MNC are grossly exaggerated and far away from reality.

The study conducted by Dr. Aneel Karnani, associate professor of strategy at the University of Michigan's Stephen M. Ross School of Business, found that Coca-Cola’s corporate social responsibility (CSR) claims around its bottling plant in Kala Dera in India to be lacking merit, and concluded that the company’s operations lead to the “tragedy of the commons.”

Dr Karnani chose Coca-Cola's bottling plant in Kala Dera in the state of Rajasthan in India to study and validate the proposition that “corporate social responsibility (CSR) can avert the tragedy of the commons.”

 

The study, published as a paper titled "Corporate Social Responsibility Does Not Avert the Tragedy of the Commons - Case Study: Coca-Cola India", concluded that “In spite of choosing a context favourable to the proposition, the results indicate that CSR does not avert the tragedy of the commons. To address the major environmental challenges, it is essential to develop regulatory regimes with appropriate incentives and ability to enforce sanctions.”

Dr. Karnani, during his visit to Kala Dera for the research, met various community members in Kala Dera and, also, the Coca-Cola company officials separately.

It’s to be noted that Coca-Cola’s bottling plant in Kala Dera has been the target of a community-led campaign for several years now. The community, which includes large numbers of farmers, blames Coca-Cola for causing severe water shortages in the area.

A study sponsored by Coca-Cola and conducted by one of India’s largest NGOs, the Energy and Resources Institute (TERI), sought Coca-Cola to shut down the plant in 2008 because its water use was not sustainable.

Preposterous CSR Claims Debunked

Coca Cola, however, refused to acknowledge its part in contributing to the depleting groundwater resource in Kala Dera. Instead, the company embarked upon an ambitious CSR drive in Kala Dera and claimed that it recharges 15 times as much groundwater as they use in Kala Dera.

“There is absolutely no evidence to support the company's claim that it recharges 15 times the amount of water it withdraws,” Dr. Karnani’s study mentioned echoing the findings of the community and the India Resource Centre which have labelled Coca-Cola’s claims as impossible to achieve and certainly a green-wash.

While Coca-Cola makes such exaggerated claims, it is worth noting that Coca-Cola didn’t go for installation of any meters to measure the amount of water recharged even though such meters are available and are relatively cheap for the company to install and maintain.

“Instead of actually measuring the recharge, the company uses a mathematical model to calculate the ‘recharge potential’ of the RWH (Rain Water Harvesting) structures.” Asked for the mathematical model and its assumptions with the intent of getting it examined by a hydrologist, the company responded saying, “the calculations shown in the spread sheet are an internal document and not meant for external usage.”

Dr. Karnani’s research also found Coca-Cola’s claims that its "water consumption is very limited and has no impact or very minimal impact on the local ground water regime" to be erroneous and misleading.

While studying livelihoods supported by agriculture versus those supported by Coca-Cola, the study found that “the Coca-Cola plant was not a low user of groundwater” because it took much more than its “entitled” share of groundwater in Kala Dera, as “calculated on a per person basis.”

In the summer months, when Coca-Cola reaches maximum production, the 2008 TERI study found that the “plant alone accounted for about 8% of the total water extraction at the localized level” – within a 2 km radius of the plant.

Kala Dera’s groundwater resources were declared as “overexploited” in 1998 by the government and Coca-Cola built a new plant and started operations in 2000. Coca-Cola claimed to have conducted a “due diligence report” prior to setting up the plant. But when asked to share the due diligence report by Dr. Karnani, Coca-Cola declined to do so stating that, “We do not share due diligence reports externally. These reports may contain sensitive information of both - business and legal nature.”

If the company were truly serious about being socially responsible, it should stop the mining of groundwater in Kala Dera because the company’s selfish use of water – to generate profits for its shareholders – would lead to a tragedy of the commons and cause complete destruction of the groundwater resources in Kala Dera, views Amit Srivastava of the India Resource Centre, a campaigning group.

“The lessons to be learnt from this case study are much broader than Coca-Cola and Kaladera. Unless we regulate the commons, tragedy looms for Kaladera, for Rajasthan, for India, and for the world, with regard to water and other CPRs (common property regimes),” writes Dr. Karnani in the study.

“For CSR to help avert the tragedy of the commons, it is necessary to define CSR as a company’s responsibility to voluntarily undertake socially desirable behaviour that decreases the firm's profits. Only then does CSR become the business equivalent of altruism at the individual level, and help avert the tragedy of the commons,” concluded Dr. Karnani.

 
   
 

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